How does the movie's opening set up the story that follows?
Do you want a story where the villain isn’t a mustache-twirling baddie who does terrible things just “for the evulz”?
Believe it or not, we occasionally run into characters that impress us.
Candy and spinach are important concepts because they describe two critical elements of character likability.
Most principles of character likability work for a broad audience.
Making your protagonist a relatable underdog is a great way to encourage your audience to bond with them.
A good protagonist is active.
Five stories that suffered from insufferable main characters.
How to get readers on the hero's side early.
How to make Team Good's infighting believable—and avoid harmful messages when doing so.
These stories would've been better off leaving their pets, however adorable, at home.
Your audience can be turned against heroic characters with a few innocent flaws.
How to get your audience rooting a bit for Team Bad.
These protagonists needed to lay off the junk once in a while.