A hero and sidekick sit in a coffee shop. The sidekick has a laptop.

Hero: We need a way to make money. Maybe I could use my X-ray vision to help hospitals.

Sidekick: What if I wrote stories about your exploits and put them online? Then we could sell T-shirts.

The sidekick has turned their laptop around to show the hero a bar graph with a steep exponential curve.

Hero: I appreciate the thought, but even with good source material, it would take years of learning, hundreds of hours of work, and then lots of marketing before – 

Sidekick: Already done it. And look, we’ve gone viral! 

The hero looks skeptical. The sidekick is standing to go, pulling the hero after them.

Hero: How could we possibly go viral?! We’re not that unique or sensational.

Sidekick: Come on! If we hurry, we can make it to our convention in time to be mistaken for cosplayers.

P.S. Our bills are paid by our wonderful patrons. Could you chip in?

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